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The Sustainability of Occasionwear: Pt I
In this new series, our founder Linus will be investigating the sustainability of occasionwear. Read Part I, the introduction now.

Linus Chu
May 29, 20237 min read


Fashioning Masculinities, (Re)defining Masculinities, and Lawton
A coverage of Fashioning Masculinities: The Art of Menswear, an ongoing exhibition at the V&A.

Linus Chu
Apr 25, 20227 min read


Thinking About Proportions: Leg Openings & Shoe Shapes
The balance between leg openings and shoe shapes is, perhaps, one of the most overlooked aspects in terms of styling.

Linus Chu
Feb 8, 20214 min read


Are menswear rules good for sustainability?
Are menswear rules good for sustainability? This article examines this from an environmental, social, and cultural sustainability angle.

Linus Chu
Jan 11, 202114 min read


On buying second-hand garments online, with Drop93
A guide on buying second-hand tailoring online and a review of Drop93.

Linus Chu
Jun 15, 20209 min read


On Supporting Small Businesses: During the Lockdown and Beyond
Why is supporting small businesses during coronavirus both socially and environmentally sustainable? Learn more in this write-up.

Linus Chu
Jun 1, 20206 min read


How to overcome bad tailoring decisions: a personal story
This article addresses how one should move on from bad tailoring decisions, in particular from a sustainability perspective. Check it out.

Linus Chu
Sep 2, 20194 min read


Book Review: Men and Manners
Last Thursday I visited Drake's again for the book signing event of David Coggins' latest publication -- 'Men and Manners'. It was a...

Linus Chu
Nov 7, 20182 min read
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